VIDEO: Schwarzkopf IGORA Color10 demo + giveaway

Full beauty confession: I usually hate getting my hair done.

There's neither a salon horror story in my past nor any good reason, really, for feeling this way.

Except, of course, for the fact that getting my thick, unruly head of hair done usually takes between 2-5 hours to complete —I kid you not — and I absolutely loathe sitting in one place for that long.

Between the colouring, washing, drying and styling — my hair appointments are never an in-and-out thing.  And I always feel so bad for the stylists when me (and my puff-prone hair!) sit down in their chairs for a service.

So, given the above context, it's easy to see why the idea of Schwarzkopf's IGORA Color10 formula, which provides permanent colour in 10 minutes of processing (!!!), appeals to me.

Given my hectic schedule, and my even more hectic hair, the idea that my tresses could be coloured in the time it takes me to paint my nails is nothing short of a miracle.

I had the opportunity to visit Poised Nail Lounge & Spa in Yaletown last week to test out the IGORA Color10 process.

Schwarzkopf IGORA Color10

Schwarzkopf Master Stylist Sheena McCart was a dream to work with. She touched up my balayage and covered up my "sparkles," her term for grey hairs — which have been sneaking their way into my hair since I was 18! — and I was out the door in about an hour.

Talk about a miracle!

Check out the video above to watch the entire process.

Need a similar miracle yourself? Visit for a chance to win a Schwarzkopf prize pack that includes an IGORA  Color10 treatment — AND a personal chef for a day. Can you even imagine?

One lucky winner will take home:
- A personal chef for a day
- A complimentary IGORA Color10 express colour service
- $500 Schwarzkopf Professional product basket 
- $50 gift card.

Two lucky runner-ups will also get to take home:
- A complimentary IGORA Color10 Service 
- $250 Schwarzkopf Professional product basket

Visit to enter the contest. Good luck!