What it is: Brows are a big thing in beauty — and we're willing to guess that's a fact that is here to stay.
Benefit has expanded its already comprehensive offering of brow-grooming products to epic proportions with a range of nine products to tame, enhance and perfect your brows.
Beauty bonus: Some of the items are repackaged versions of our tried-and-true favourites such as Gimme Brow and Brow Zings. So, longtime fans of the brand's brow offerings have no need to be disappointed (read: freaking out!) about losing their favourite products.
Beauty bummer: If you were to collect 'em all of these products, or even pick up a few, it can get a tad pricey.
Overall: This collection takes all the guesswork out of getting great brows.
In the aim of full disclosure, we have to admit that we were already big fans of a few of the Benefit brow products before we heard about this new release.
The Gimme Brow volumizing fibre gel is literally the easiest way to add colour and definition to brows — in one sweep. It's one we can't live without.
A few of the products, like the 3D BROWtones brow-enhancing highlight product, seem a tad gimmicky ... but by and large this release is full of products that are worth testing out in order to find your perfect brow solution.
We love the fact that the products are coloured based upon a six-number scale (1 being the lightest and 6 being the darkest). Basically, it means you only have to be colour-matched once, with one product, to know which colour will best work for you for the entire collection.
Plus, we love the sleek silver packaging and the ergonomic elements of many of the designs. Easy application plus perfect brows? What's not to love?
Check out some up-close-and-personal product shots below.
Would recommend? YES! Especially the KaBrow! cream-gel brow colour with brush, which has literally changed our brow game completely.
Price: $29 to $42
Where to buy: Sephora, Shoppers Drug Mart
|Ready, Set, Brow! invisible shaping and setting gel, $30|
|Gimme Brow volumizing fibre gel, $30|
|Goof Proof brow pencil, $30|
|Brow Zings taming and shaping kit, $42|
|BrowVo! conditioning brow primer, $36|
|Ka-Brow! cream-gel brow colour with brush, $30|
|3D BrowTones brow-enhancing highlights, $30|
|Precisely, My Brow Pencil, $30|
Covet and Acquire received press samples for this post. As always, though, all our opinions are our own.